With that, let’s dive into the most popular Google searches worldwide. This helps even out seasonal spikes for terms (like 'Halloween costume'), which may get 90% of its search volume in October. But most (including Semrush, the platform we used to generate this list) calculate search volume as a rolling 12-month average.
For example, a search volume of '500' means that a specific keyword is searched approximately 500 times per month.ĭifferent platforms measure search volume in different ways. Search volume is the average number of people that search for a term in a given month.
The next most popular searches are “Facebook,” “Weather,” 'Google,' and 'Gmail'.īefore moving on to our list of top global searches, it’s worth quickly explaining what “search volume” means.
Top 100 Google Searches In the US RankingĪs of January 2024, the most searched things on Google are “YouTube” and 'Amazon'. The data for the lists below were largely derived from Semrush, a leading keyword research and digital marketing platform.īefore continuing, please note that we cleaned up the list to remove keywords that were inappropriate (NSFW), misspelled, or repetitive. This is our comprehensive list of the most popular keywords in Google in 2024.
